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Ethnolink collaborated with Lung Foundation Australia to launch a campaign aimed at raising lung health awareness among multicultural workers in high-risk industries. This initiative sought to provide actionable steps for protecting lung health and to convert educational factsheets into an engaging animated video for broader accessibility.
Lung Foundation Australia, the country's leading charity for lung health, funds research and provides support for people with lung disease and lung cancer. Since 1990, they have promoted lung health, early diagnosis, policy change, research investment, awareness, and equitable access to treatment and care.
The primary challenge was to effectively communicate lung health information to multicultural workers in industries such as construction, mining, quarrying, manufacturing, and tunneling. These workers often face significant health risks due to their occupational environments. The campaign needed to ensure the information was accessible and engaging to a diverse audience, predominantly young male workers across New South Wales and nationwide.
Ethnolink addressed these challenges with a multi-faceted approach, starting with script drafting and community consultation via survey. We met with Lung Foundation to align research goals and then conducted a survey to gain insight from members of the target audience. We consulted with people who work in the affected industries to ensure that the feedback was relevant and that the output was impactful. Ethnolink then worked in collaboration with Punchy Digital Media to produce six animated videos which we translated into six languages. In order to test comprehensibility, the translated videos were viewed in isolation by native speakers who were not part of the original consultation group. We collected feedback on the translations, made amendments where relevant and provided a detailed report of the feedback to the client.
The campaign successfully increased awareness of lung health among the target audience. The surveys provided valuable insights that informed the creation of culturally appropriate resources. The animated videos, available in multiple languages, enhanced accessibility and engagement, effectively conveying critical lung health information. The community checking process ensured the accuracy and relevance of the translations, reinforcing trust and credibility among the audience. Overall, the collaboration with Lung Foundation Australia led to a more informed and health-conscious workforce, contributing to better lung health outcomes in high-risk industries.
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